This section of the website is a complete catalog of all franchise offers that are available on the Russian market. We developed a new design and rewrote the entire section – from PHP 4.0 to YII 2 (PHP 7.4).
In the catalog, you can search for the franchises by category, sort by the amount you are willing to invest, apply a full-text search function, and various filters. Regarding franchise profiles, the Ad owner can add photos, videos, presentations, as well as post news and reviews about the franchise, and addresses of active franchisees.
For each franchise, views and requests statistics monitored continuously and integrated with CRM systems of the Ad owners. The Ad owner can manage it by using a simple and intuitive web-based interface. Texts can be edited directly on the franchise page.
Furthermore, we performed SEO for each page: all pages have unique, optimized templates “Title”, “h1”, and “description”. We collected the semantics and created the catalog of categories corresponding to search queries. All pages have a high level of internal (technical) SEO.
Technologies used: YII2, MySQL, Clickhouse, JavaScript, Btirix24 API, and AmoCRM.